Joanna Rhodes has been appointed as Managing Director of Veevers Carter, where she will lead the artistic approach and strategic direction of the award-winning floral design studio. Established in 1986, Veevers Carter is renowned for making the ordinary extraordinary and enhancing the theatre of events, from the RHS Chelsea Flower Show to luxury weddings, fashion shows, private parties, and corporate engagements.
Joanna Rhodes
Joanna brings over 15 years of industry experience to her new role, having previously headed luxury floral design firm Hayford & Rhodes as Managing Director. Utilising her creative talents as a fine artist, Joanna developed that brand into a design-led, artisanal, and highly approachable florist. At Veevers Carter, Joanna will fuse her considerable floral creativity with event styling to devise exceptional and innovative experiences, while tapping into her extensive array of client and industry relationships.
Veevers Carter Team
Joanna Rhodes adds, “I am so delighted to join the talented Veevers Carter team. One of my key goals is to maintain our high-quality of work, whilst upholding the core values on which the company has been built. Veevers Carter has a proud history of showcasing seasonal British foliage and locally sourced flowers, while maintaining a laser-focus on creative delivery. I believe sustaining this mantra will continually set us apart and be instrumental in our enduring success.”
Joanna Rhodes, Adam Stanley, Ming Veevers Carter
Founder, Ming Veevers Carter, says of the appointment, “We are thrilled to have Joanna as part of the Veevers Carter family. Joanna’s inventive eye and branding expertise will no doubt enhance Veevers Carter’s already stellar reputation for technical mastery of floral events.”
Ming Veevers Carter, who has guided the company into the leading name in luxury floral design it is today, moves into an expanded advisory role. Ming established Veevers Carter in 1986 and has had an integral leadership role in the Event Concept Group since 2017.
Adam Stanley, Managing Director of Event Concept says, “I’m excited about Joanna joining the team. In partnership, our aim is to leverage the extensive skills and capabilities of both teams to form a truly unique and compelling proposition for the events industry.”
Veevers Carter has been part of the Event Concept Group since 2017.
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